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CASE STUDY

How One Firm Scaled Personalized Well-Being to 20,000 Remote Employees
Remote employee in virtual meeting with global team, highlighting the challenge of supporting a dispersed workforce.
THE CHALLENGE

Activating a Dispersed, Remote Workforce

With over 20,000 remote employees across 26 countries, a global financial services company faced a complex reality: Supporting well-being at scale meant navigating multiple time zones, diverse cultures, and varied daily routines.

Leadership understood that well-being is more than a perk. It’s a performance driver. But they also knew that not every partner could deliver the level of personalization and global reach they needed.

What the company needed went beyond a standard program. They needed a partner who could meet their employees where they were, geographically and culturally, to create experiences that felt personal, not prescriptive. That’s why they turned to Exos.
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THE STORY

A Partnership Built for Global Scale

Together, Exos and the client launched a fully virtual coaching experience designed to meet employees where they were physically and mentally.

Exos coaches led the charge in bringing virtual coaching to life. By partnering with internal teams, they ensured a seamless launch to engage the client’s unique population from day one.

To spark early traction, Exos teams ensured communications were strategic and easy to understand. A series of launch emails introduced the coaching platform, explained what to expect, and offered QR codes for instant app access.

Within days, registrations started climbing. Employees weren’t just downloading. They were diving in.
Employee with gym gear smiling at phone, representing engagement with Exos’ virtual coaching platform.

A Custom-Built, Scalable Model

Exos doesn’t do cookie-cutter employee engagement solutions. Each of our programs is personalized to our clients’ unique needs, and they go far beyond just the fitness center. 
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Standardized Wellness Programs

Through rapidly changing eras including COVID-19, Exos consistently rolled out group fitness, nutritional support, mental well-being, and virtual employee engagement solutions to meet the evolving needs of employees. During Pfizer’s COVID-19 vaccination program, Exos teams supported operations by checking in employees and leading movement sessions in line.

Strategic Design & Build Services

Our world-class space design and development team designed and built six new facilities and renovated six existing ones across the U.S. This included redeploying $300,000 in exercise equipment assets, obtained through acquisitions, to generate significant cost savings and upgrade Pfizer’s portfolio of workplace amenities.

Service Request Platform

Exos implemented an online service request system to support streamlined coordination of Recharge Breaks and other wellness offerings. This platform has supported global program delivery across Pfizer's workforce.

Global Hybrid Expansion

Exos virtual coaching gave Pfizer employees across the globe access to wellness programming, regardless of location or remote status.

Centralized Management

Exos implemented a unified standard operating model across 14 locations to ensure a consistent member experience. This included revenue/expense management, programming, staffing, and data tracking.

Recharge Breaks Deployment

As of January 2025, Exos officially deployed the three standard Recharge Break formats (for energy, creativity, or calm) across Pfizer. These sessions are delivered by both on-site and virtual coaches. To date, the team has completed 198 sessions with a total attendance of 8,255.

Data-Driven Efficiencies

Our team implemented Net Promoter Score (NPS) tracking, utilization data, and outcome monitoring to continually measure impact and improve how we serve each member.
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THE SOLUTION

Live Kickoff. Personalized Follow-Through.
Driving Engagement Through Targeted Launch Campaigns
Building Momentum with Live Regional Onboarding
Delivering Personalized Support Through Virtual Coaching

CAPABILITIES DEPLOYED
THE RESULTS

Global Reach, Deep Impact

Engagement far exceeded expectations, and lasted well beyond sign-ups.

4.9/5

coach satisfaction rating

68

active participation rate

26

countries engaged

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Fitness Center Management

people-group

Centralized Operations

programming

Hybrid Programming

headset

Virtual Coaching

group-work

Group Exercise

nutrition

Nutrition & Wellness Integration

space-design

Space Design & Renovation

training

Personal Training

massage

Massage Therapy

recreation

Recreation Management

nutrition-plan

Nutrition Consults

meal-plan

Meal Planning

coaching

One-on-one Coaching

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Exos App

Results

Consistent quality, scaled delivery, and versatile impact.

63 NPS

vs. industry average of 26

14

centrally-operated fitness centers, expanded from 3 since 2000.

71,000+

global Pfizer employees served by Exos virtual coaching across 45 countries

8,200+

employees engaged through Recharge Breaks alone

11,000+

skin cancer screenings completed

26

melanoma cases detected

“[It’s] amazing to have a personal coach. You feel accompanied in your journey. Meanwhile, there are many classes, [and it’s] easy to find a good match. The one I’m doing now every morning is an amazing way to start my day.”

“I am strong in my nutrition plan. I found the key — it is [my Exos coach]. It really helps when somebody stands behind you.”
“Thank you for always meeting me where I am and adjusting my goals.”

Engage Your Diversified  Workforce

Ready to bring well-being coaching to your entire workforce — wherever they are?
Let’s talk about how Exos Virtual Coaching can meet your employees where they need it most.