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CASE STUDY

How a Global Tech Company Unified Well-Being with Hybrid Coaching
Group of employees running on treadmills in a bright corporate fitness center, smiling and focused during a workout.
THE CHALLENGE

Bridging the Gap Between On-Site & Everywhere Else

A leading multinational tech company had long invested in on-site fitness centers to support employee well-being. But as the workforce expanded across offices, remote roles, and hybrid environments, those high-performing centers only reached a portion of the population.

Employees working from home or in satellite locations didn’t have access to the same high-quality experience. This created an equity gap in how well-being benefits were delivered and perceived.

Leadership wasn’t just looking for another digital solution. They needed a strategic partner to connect in-person and virtual experiences into a single, scalable ecosystem. One that preserved the personal touch of coaching while extending access across roles, schedules, and global teams.
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THE SOLUTION

One Hybrid Model, Consistent Support Everywhere

To bridge the gap between on-site and distributed employees, the company partnered with Exos to implement a hybrid coaching model — seamlessly connecting their existing fitness center experience with personalized, virtual support.

Rather than layering in another point solution, Exos unified the well-being journey across locations and schedules. Employees can now engage with the same expert coaches through in-person services at corporate hubs and through the Exos app — creating a single, consistent coaching experience company-wide.

Through this hybrid model, employees have access to:

  • Live and on-demand classes
  • 1:1 in-person or virtual coaching
  • Nutrition support from registered dietitians
  • Team challenges and personalized Gameplans
  • Holistic coaching on sleep, stress, recovery, daily movement, and more
With one platform and one partner, every employee — whether at headquarters, at home, or on the road — receives the same high-touch support rooted in Exos' performance methodology.
Smiling person holding a plank on a yoga mat at home, engaging in hybrid coaching through the Exos app on a smartphone.

A Custom-Built, Scalable Model

Exos doesn’t do cookie-cutter employee engagement solutions. Each of our programs is personalized to our clients’ unique needs, and they go far beyond just the fitness center. 
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Standardized Wellness Programs

Through rapidly changing eras including COVID-19, Exos consistently rolled out group fitness, nutritional support, mental well-being, and virtual employee engagement solutions to meet the evolving needs of employees. During Pfizer’s COVID-19 vaccination program, Exos teams supported operations by checking in employees and leading movement sessions in line.

Strategic Design & Build Services

Our world-class space design and development team designed and built six new facilities and renovated six existing ones across the U.S. This included redeploying $300,000 in exercise equipment assets, obtained through acquisitions, to generate significant cost savings and upgrade Pfizer’s portfolio of workplace amenities.

Service Request Platform

Exos implemented an online service request system to support streamlined coordination of Recharge Breaks and other wellness offerings. This platform has supported global program delivery across Pfizer's workforce.

Global Hybrid Expansion

Exos virtual coaching gave Pfizer employees across the globe access to wellness programming, regardless of location or remote status.

Centralized Management

Exos implemented a unified standard operating model across 14 locations to ensure a consistent member experience. This included revenue/expense management, programming, staffing, and data tracking.

Recharge Breaks Deployment

As of January 2025, Exos officially deployed the three standard Recharge Break formats (for energy, creativity, or calm) across Pfizer. These sessions are delivered by both on-site and virtual coaches. To date, the team has completed 198 sessions with a total attendance of 8,255.

Data-Driven Efficiencies

Our team implemented Net Promoter Score (NPS) tracking, utilization data, and outcome monitoring to continually measure impact and improve how we serve each member.
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CAPABILITIES DEPLOYED
THE RESULTS

Employee Engagement & Program Satisfaction

 

42

employees using hybrid coaching

43

countries with access to the Exos app

93

recommend Exos' on-site or virtual programming

300

total annual fitness center visits

27

fitness centers in eight countries

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Fitness Center Management

people-group

Centralized Operations

programming

Hybrid Programming

headset

Virtual Coaching

group-work

Group Exercise

nutrition

Nutrition & Wellness Integration

space-design

Space Design & Renovation

training

Personal Training

massage

Massage Therapy

recreation

Recreation Management

nutrition-plan

Nutrition Consults

meal-plan

Meal Planning

coaching

One-on-one Coaching

app

Exos App

Results

Consistent quality, scaled delivery, and versatile impact.

63 NPS

vs. industry average of 26

14

centrally-operated fitness centers, expanded from 3 since 2000.

71,000+

global Pfizer employees served by Exos virtual coaching across 45 countries

8,200+

employees engaged through Recharge Breaks alone

11,000+

skin cancer screenings completed

26

melanoma cases detected

Make Well-Being Work at Scale

Ready to make world-class coaching accessible to your dynamic workforce?
Let’s talk.