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CASE STUDY

How Hybrid Coaching Transformed Well-Being at a Global F&B Giant

Woman in blue uniform and hairnet inspects bottled water on a production line in a factory.
THE CHALLENGE

Delivering Equitable Well-Being Across a Dispersed Workforce

A global food and beverage leader knew that a modern well-being strategy had to go beyond the corporate office. While some employees had access to high-quality, on-site support, many others — in bottling plants, manufacturing sites, field roles, and on-the-go — were left without the same resources.

Leadership recognized that true investment in employee well-being meant reaching everyone, not just a few. They needed a partner who could scale personalized support across roles, schedules, and geographies without compromising on quality or impact.

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THE SOLUTION

One Hybrid Model, Personalized for All

To meet the moment, the company partnered with Exos to implement a hybrid coaching model that combined high-touch, on-site support with always-on access through the Exos app.

Exos didn’t just add virtual coaching to an existing program; we created a seamless, unified well-being ecosystem. Employees on the manufacturing floor, in the field, or traveling could now engage with personalized training plans, schedule one-on-one sessions with dedicated Exos coaches, and access on-demand resources whenever and wherever it worked for them.

Meanwhile, corporate employees continued to benefit from Exos’ performance-driven fitness center experience — now enhanced with digital tools that offered flexibility and continuity. With one trusted partner and one connected platform, every employee had equitable access to the same standard of care, no matter their role, location, or schedule.

Woman sitting on a couch video chatting with her Exos coach on a smartphone.

A Custom-Built, Scalable Model

Exos doesn’t do cookie-cutter employee engagement solutions. Each of our programs is personalized to our clients’ unique needs, and they go far beyond just the fitness center. 

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Standardized Wellness Programs

Through rapidly changing eras including COVID-19, Exos consistently rolled out group fitness, nutritional support, mental well-being, and virtual employee engagement solutions to meet the evolving needs of employees. During Pfizer’s COVID-19 vaccination program, Exos teams supported operations by checking in employees and leading movement sessions in line.

Strategic Design & Build Services

Our world-class space design and development team designed and built six new facilities and renovated six existing ones across the U.S. This included redeploying $300,000 in exercise equipment assets, obtained through acquisitions, to generate significant cost savings and upgrade Pfizer’s portfolio of workplace amenities.

Service Request Platform

Exos implemented an online service request system to support streamlined coordination of Recharge Breaks and other wellness offerings. This platform has supported global program delivery across Pfizer's workforce.

Global Hybrid Expansion

Exos virtual coaching gave Pfizer employees across the globe access to wellness programming, regardless of location or remote status.

Centralized Management

Exos implemented a unified standard operating model across 14 locations to ensure a consistent member experience. This included revenue/expense management, programming, staffing, and data tracking.

Recharge Breaks Deployment

As of January 2025, Exos officially deployed the three standard Recharge Break formats (for energy, creativity, or calm) across Pfizer. These sessions are delivered by both on-site and virtual coaches. To date, the team has completed 198 sessions with a total attendance of 8,255.

Data-Driven Efficiencies

Our team implemented Net Promoter Score (NPS) tracking, utilization data, and outcome monitoring to continually measure impact and improve how we serve each member.

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CAPABILITIES DEPLOYED

THE RESULTS

Measurable Engagement & Quality Services

This F&B giant saw measurable engagement across all roles — frontline, field, and corporate — and in every U.S. time zone, without compromising quality or personalization.

 

9

employees using the Exos app

1.2

on-site fitness center members

4.7

bottling employees engaged, comprising 57% of all users

4.89

out of 5; average rating for coaches

4.99

out of 5; average rating for nutrition specialists

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Fitness Center Management

people-group

Centralized Operations

programming

Hybrid Programming

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Virtual Coaching

group-work

Group Exercise

nutrition

Nutrition & Wellness Integration

space-design

Space Design & Renovation

training

Personal Training

massage

Massage Therapy

recreation

Recreation Management

nutrition-plan

Nutrition Consults

meal-plan

Meal Planning

coaching

One-on-one Coaching

app

Exos App

Results

Consistent quality, scaled delivery, and versatile impact.

63 NPS

vs. industry average of 26

14

centrally-operated fitness centers, expanded from 3 since 2000.

71,000+

global Pfizer employees served by Exos virtual coaching across 45 countries

8,200+

employees engaged through Recharge Breaks alone

11,000+

skin cancer screenings completed

26

melanoma cases detected

See What’s Possible with Hybrid Coaching

Ready to deliver personalized well-being to every employee — on-site, on-the-go, and everywhere in between? Let’s talk.