CASE STUDY
How Hybrid Coaching Transformed Well-Being at a Global F&B Giant
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THE CHALLENGE
Delivering Equitable Well-Being Across a Dispersed Workforce
A global food and beverage leader knew that a modern well-being strategy had to go beyond the corporate office. While some employees had access to high-quality, on-site support, many others — in bottling plants, manufacturing sites, field roles, and on-the-go — were left without the same resources.
Leadership recognized that true investment in employee well-being meant reaching everyone, not just a few. They needed a partner who could scale personalized support across roles, schedules, and geographies without compromising on quality or impact.

THE SOLUTION
One Hybrid Model, Personalized for All
To meet the moment, the company partnered with Exos to implement a hybrid coaching model that combined high-touch, on-site support with always-on access through the Exos app.
Exos didn’t just add virtual coaching to an existing program; we created a seamless, unified well-being ecosystem. Employees on the manufacturing floor, in the field, or traveling could now engage with personalized training plans, schedule one-on-one sessions with dedicated Exos coaches, and access on-demand resources whenever and wherever it worked for them.
Meanwhile, corporate employees continued to benefit from Exos’ performance-driven fitness center experience — now enhanced with digital tools that offered flexibility and continuity. With one trusted partner and one connected platform, every employee had equitable access to the same standard of care, no matter their role, location, or schedule.
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A Custom-Built, Scalable Model
Exos doesn’t do cookie-cutter employee engagement solutions. Each of our programs is personalized to our clients’ unique needs, and they go far beyond just the fitness center.

Standardized Wellness Programs
Through rapidly changing eras including COVID-19, Exos consistently rolled out group fitness, nutritional support, mental well-being, and virtual employee engagement solutions to meet the evolving needs of employees. During Pfizer’s COVID-19 vaccination program, Exos teams supported operations by checking in employees and leading movement sessions in line.
Strategic Design & Build Services
Our world-class space design and development team designed and built six new facilities and renovated six existing ones across the U.S. This included redeploying $300,000 in exercise equipment assets, obtained through acquisitions, to generate significant cost savings and upgrade Pfizer’s portfolio of workplace amenities.
Service Request Platform
Exos implemented an online service request system to support streamlined coordination of Recharge Breaks and other wellness offerings. This platform has supported global program delivery across Pfizer's workforce.
Global Hybrid Expansion
Exos virtual coaching gave Pfizer employees across the globe access to wellness programming, regardless of location or remote status.
Centralized Management
Exos implemented a unified standard operating model across 14 locations to ensure a consistent member experience. This included revenue/expense management, programming, staffing, and data tracking.
Recharge Breaks Deployment
As of January 2025, Exos officially deployed the three standard Recharge Break formats (for energy, creativity, or calm) across Pfizer. These sessions are delivered by both on-site and virtual coaches. To date, the team has completed 198 sessions with a total attendance of 8,255.
Data-Driven Efficiencies
Our team implemented Net Promoter Score (NPS) tracking, utilization data, and outcome monitoring to continually measure impact and improve how we serve each member.
CAPABILITIES DEPLOYED



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THE RESULTS
Measurable Engagement & Quality Services
This F&B giant saw measurable engagement across all roles — frontline, field, and corporate — and in every U.S. time zone, without compromising quality or personalization.
9
employees using the Exos app
1.2
on-site fitness center members
4.7
bottling employees engaged, comprising 57% of all users
4.89
out of 5; average rating for coaches
4.99
out of 5; average rating for nutrition specialists


Centralized Operations

Hybrid Programming

Virtual Coaching

Group Exercise

Nutrition & Wellness Integration

Space Design & Renovation

Personal Training

Massage Therapy

Recreation Management

Nutrition Consults

Meal Planning

One-on-one Coaching

Exos App
Results
Consistent quality, scaled delivery, and versatile impact.
63 NPS
vs. industry average of 26
14
centrally-operated fitness centers, expanded from 3 since 2000.
71,000+
global Pfizer employees served by Exos virtual coaching across 45 countries
8,200+
employees engaged through Recharge Breaks alone
11,000+
skin cancer screenings completed
26
melanoma cases detected
See What’s Possible with Hybrid Coaching
Ready to deliver personalized well-being to every employee — on-site, on-the-go, and everywhere in between? Let’s talk.