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CASE STUDY

How Exos Heightened Employee Engagement Through Flow State
Exos | Hofstra Logo Lock up
Focused employee writing in a notebook, illustrating flow state at work where concentration boosts performance.
THE CHALLENGE

Proving the Business Value of Flow

Flow state — the “in the zone” feeling where people perform and feel their best — is well-researched in sports and psychology. But in corporate settings, it’s been elusive.

In our extensive studies on flow, we noticed a glaring gap in the market. Nobody had tested whether employee wellness programs could help people reliably get into flow state.

So, we asked ourselves: Can organizations design environments that make flow state a repeatable process at work? And if so, can it move the needle on business outcomes?
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A Custom-Built, Scalable Model

Exos doesn’t do cookie-cutter employee engagement solutions. Each of our programs is personalized to our clients’ unique needs, and they go far beyond just the fitness center. 
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Standardized Wellness Programs

Through rapidly changing eras including COVID-19, Exos consistently rolled out group fitness, nutritional support, mental well-being, and virtual employee engagement solutions to meet the evolving needs of employees. During Pfizer’s COVID-19 vaccination program, Exos teams supported operations by checking in employees and leading movement sessions in line.

Strategic Design & Build Services

Our world-class space design and development team designed and built six new facilities and renovated six existing ones across the U.S. This included redeploying $300,000 in exercise equipment assets, obtained through acquisitions, to generate significant cost savings and upgrade Pfizer’s portfolio of workplace amenities.

Service Request Platform

Exos implemented an online service request system to support streamlined coordination of Recharge Breaks and other wellness offerings. This platform has supported global program delivery across Pfizer's workforce.

Global Hybrid Expansion

Exos virtual coaching gave Pfizer employees across the globe access to wellness programming, regardless of location or remote status.

Centralized Management

Exos implemented a unified standard operating model across 14 locations to ensure a consistent member experience. This included revenue/expense management, programming, staffing, and data tracking.

Recharge Breaks Deployment

As of January 2025, Exos officially deployed the three standard Recharge Break formats (for energy, creativity, or calm) across Pfizer. These sessions are delivered by both on-site and virtual coaches. To date, the team has completed 198 sessions with a total attendance of 8,255.

Data-Driven Efficiencies

Our team implemented Net Promoter Score (NPS) tracking, utilization data, and outcome monitoring to continually measure impact and improve how we serve each member.
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THE SOLUTION

Designing a Study for Lasting Change

To bring out the potential of flow state at work, Exos partnered with Hofstra University on a four-week study.

The goal: to quantify how daily habits and micro-interventions can impact flow, engagement, and stress levels among employees.
150 Participants Tracking Their Experience of Flow
Control Group: Business as Usual
Intervention Group: Priming Employees for Flow
THE IMPACT OF FLOW

From Grind to Growth

For the intervention group, the study wasn’t just theory. It was practice. Every day, participants received simple, science-backed prompts that turned abstract ideas about flow into concrete routines.

We equipped them with prompts & resources to set clear goals, take purposeful microbreaks, and get better sleep.

Employees began to notice a powerful shift. Work stopped feeling like a grind and started feeling purposeful, even energizing.

And when employees experience more flow, organizations benefit too. Engagement climbs. Stress drops. Performance becomes more sustainable.

Future-fit employee wellness programs aren't just feel-good gestures. They inspire smarter routines based on how humans actually thrive.
Employee stretching, signifying the importance of daily habits and micro-interventions.
THE RESULTS

Higher Focus, Lower Stress

Our study made it clear: When organizations offer intentional well-being interventions, they actually boost how employees perform and feel at work.

With science-backed support and the right tools in place, people experienced less stress, found more flow, and showed up to work more focused and engaged.

3.6

increase in engagement with daily work

2.8

increase in reported flow state at work

1.5

decrease in daily stress and anxiety levels

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Fitness Center Management

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Centralized Operations

programming

Hybrid Programming

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Virtual Coaching

group-work

Group Exercise

nutrition

Nutrition & Wellness Integration

space-design

Space Design & Renovation

training

Personal Training

massage

Massage Therapy

recreation

Recreation Management

nutrition-plan

Nutrition Consults

meal-plan

Meal Planning

coaching

One-on-one Coaching

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Exos App

Results

Consistent quality, scaled delivery, and versatile impact.

63 NPS

vs. industry average of 26

14

centrally-operated fitness centers, expanded from 3 since 2000.

71,000+

global Pfizer employees served by Exos virtual coaching across 45 countries

8,200+

employees engaged through Recharge Breaks alone

11,000+

skin cancer screenings completed

26

melanoma cases detected

Bring More Flow & Engagement to Your Organization

Want a custom-built wellness program that actually drives performance? Talk to us to bring it to life.