CASE STUDY
How a Global Media Company Scaled Workplace Wellness with Exos
THE CHALLENGE
Meeting the Wellness Needs of a Growing Workforce
In 2022, a global telecom and mass media company faced a growing need to support its expanding workforce with modern, scalable wellness offerings. As part of its broader strategy to invest in long-term employee well-being and performance, the company set out to replace traditional fitness options with a holistic, high-impact solution that aligned with its people-first culture.
THE SOLUTION
Designing a Scalable, High-Performance Wellness Center
The company partnered with Exos to design and manage an 11,025-square-foot corporate fitness center that delivers far more than just workout space — it creates a high-performance environment where employees can recharge, connect, and thrive. With Exos leading both the facility design and day-to-day operations, the center blends intelligent layout, holistic programming, and on-site coaching to meet a wide range of employee needs.
A Custom-Built, Scalable Model
Exos doesn’t do cookie-cutter employee engagement solutions. Each of our programs is personalized to our clients’ unique needs, and they go far beyond just the fitness center.
Standardized Wellness Programs
Through rapidly changing eras including COVID-19, Exos consistently rolled out group fitness, nutritional support, mental well-being, and virtual employee engagement solutions to meet the evolving needs of employees. During Pfizer’s COVID-19 vaccination program, Exos teams supported operations by checking in employees and leading movement sessions in line.
Strategic Design & Build Services
Our world-class space design and development team designed and built six new facilities and renovated six existing ones across the U.S. This included redeploying $300,000 in exercise equipment assets, obtained through acquisitions, to generate significant cost savings and upgrade Pfizer’s portfolio of workplace amenities.
Service Request Platform
Exos implemented an online service request system to support streamlined coordination of Recharge Breaks and other wellness offerings. This platform has supported global program delivery across Pfizer's workforce.
Global Hybrid Expansion
Exos virtual coaching gave Pfizer employees across the globe access to wellness programming, regardless of location or remote status.
Centralized Management
Exos implemented a unified standard operating model across 14 locations to ensure a consistent member experience. This included revenue/expense management, programming, staffing, and data tracking.
Recharge Breaks Deployment
As of January 2025, Exos officially deployed the three standard Recharge Break formats (for energy, creativity, or calm) across Pfizer. These sessions are delivered by both on-site and virtual coaches. To date, the team has completed 198 sessions with a total attendance of 8,255.
Data-Driven Efficiencies
Our team implemented Net Promoter Score (NPS) tracking, utilization data, and outcome monitoring to continually measure impact and improve how we serve each member.
Results
Consistent quality, scaled delivery, and versatile impact.
63 NPS
vs. industry average of 26
14
centrally-operated fitness centers, expanded from 3 since 2000.
71,000+
global Pfizer employees served by Exos virtual coaching across 45 countries
8,200+
employees engaged through Recharge Breaks alone
11,000+
skin cancer screenings completed
26
melanoma cases detected
THE RESULTS
A Future-Ready Environment That Drives High Performance
With ten dedicated Exos coaches managing operations the center empowers employees to stay healthy, recharge, and perform at their best. The facility has become a central part of the company’s thriving workplace culture, reinforcing its commitment to well-being, performance, and employee engagement — all within a scalable, future-ready environment.
Create a Workplace Where Well-Being & Performance Thrive
Discover how Exos can help you build a future-ready workplace that prioritizes well-being, performance, and connection.