CASE STUDY
Positioning an NYC Tower for Success With Exos-Driven Tenant Wellness
THE CHALLENGE
Standing Out in a Crowded Market
In 2023, a leading real-estate investment firm faced rising tenant expectations around workplace experience and well-being. To keep its NYC tower competitive, the team knew that its wellness offerings had to carry the same weight as compensation, location, and other benefits.
THE SOLUTION
Building a Holistic Wellness Destination
The real estate company partnered with Exos to design, build, and manage a 12,750-square-foot tenant wellness center — anchoring an amenity suite that also includes a conference hub and curated food & beverage venues.
Staffed by nine Exos coaches, the center features a meditation room, flexible group-exercise studios, recovery zones, and inclusive locker rooms, creating a seamless environment where tenants can move, recharge, and connect.
A Custom-Built, Scalable Model
Exos doesn’t do cookie-cutter employee engagement solutions. Each of our programs is personalized to our clients’ unique needs, and they go far beyond just the fitness center.
Standardized Wellness Programs
Through rapidly changing eras including COVID-19, Exos consistently rolled out group fitness, nutritional support, mental well-being, and virtual employee engagement solutions to meet the evolving needs of employees. During Pfizer’s COVID-19 vaccination program, Exos teams supported operations by checking in employees and leading movement sessions in line.
Strategic Design & Build Services
Our world-class space design and development team designed and built six new facilities and renovated six existing ones across the U.S. This included redeploying $300,000 in exercise equipment assets, obtained through acquisitions, to generate significant cost savings and upgrade Pfizer’s portfolio of workplace amenities.
Service Request Platform
Exos implemented an online service request system to support streamlined coordination of Recharge Breaks and other wellness offerings. This platform has supported global program delivery across Pfizer's workforce.
Global Hybrid Expansion
Exos virtual coaching gave Pfizer employees across the globe access to wellness programming, regardless of location or remote status.
Centralized Management
Exos implemented a unified standard operating model across 14 locations to ensure a consistent member experience. This included revenue/expense management, programming, staffing, and data tracking.
Recharge Breaks Deployment
As of January 2025, Exos officially deployed the three standard Recharge Break formats (for energy, creativity, or calm) across Pfizer. These sessions are delivered by both on-site and virtual coaches. To date, the team has completed 198 sessions with a total attendance of 8,255.
Data-Driven Efficiencies
Our team implemented Net Promoter Score (NPS) tracking, utilization data, and outcome monitoring to continually measure impact and improve how we serve each member.
Results
Consistent quality, scaled delivery, and versatile impact.
63 NPS
vs. industry average of 26
14
centrally-operated fitness centers, expanded from 3 since 2000.
71,000+
global Pfizer employees served by Exos virtual coaching across 45 countries
8,200+
employees engaged through Recharge Breaks alone
11,000+
skin cancer screenings completed
26
melanoma cases detected
THE RESULTS
Elevating Tenant Satisfaction & Retention
The Exos-run wellness center has emerged as a signature feature that amplifies the building’s identity and value. By weaving well-being into the business strategy and not just the amenity list, it boosts tenant satisfaction and strengthens long-term occupancy.
Make Tenant Wellness Your Competitive Edge
Ready to turn wellness into asset value? Connect with Exos to explore a custom, coach-led solution that attracts tenants, retains talent, and positions your property for long-term success.