CASE STUDY

Elevating Tenant Experience With Wellness-Centered Amenities

Small group coaching session in a dynamic, purposefully designed studio focused on mobility and connection.

THE CHALLENGE

Competing With Luxury Amenities

In 2019, a leading real estate investment company set out to elevate the tenant experience at one of its premier office properties. To stand out in a crowded market, it needed a first-class wellness amenity that could rival luxury offerings, attract wellness-minded tenants, and strengthen long-term occupancy and satisfaction.

For Organizations

For Executives

THE SOLUTION

Designing an Intuitive Wellness Space

To bring this vision to life, the company partnered with Exos to design and operate a 7,700-square-foot, performance-driven fitness center tailored to modern workforce needs.

The fully staffed space blends movement, recovery, and community through flexible training zones, a multi-purpose studio, and whole-person wellness services. An on-site Exos coach provides personalized programming and support, ensuring every tenant enjoys a high-impact, high-touch experience.

Learn More

Mindfulness session in a purpose-built studio designed to support recovery, focus, and employee connection.

A Custom-Built, Scalable Model

Exos doesn’t do cookie-cutter employee engagement solutions. Each of our programs is personalized to our clients’ unique needs, and they go far beyond just the fitness center.

Standardized Wellness Programs

Through rapidly changing eras including COVID-19, Exos consistently rolled out group fitness, nutritional support, mental well-being, and virtual employee engagement solutions to meet the evolving needs of employees. During Pfizer’s COVID-19 vaccination program, Exos teams supported operations by checking in employees and leading movement sessions in line.

Strategic Design & Build Services

Our world-class space design and development team designed and built six new facilities and renovated six existing ones across the U.S. This included redeploying $300,000 in exercise equipment assets, obtained through acquisitions, to generate significant cost savings and upgrade Pfizer’s portfolio of workplace amenities.

Service Request Platform

Exos implemented an online service request system to support streamlined coordination of Recharge Breaks and other wellness offerings. This platform has supported global program delivery across Pfizer's workforce.

Global Hybrid Expansion

Exos virtual coaching gave Pfizer employees across the globe access to wellness programming, regardless of location or remote status.

Centralized Management

Exos implemented a unified standard operating model across 14 locations to ensure a consistent member experience. This included revenue/expense management, programming, staffing, and data tracking.

Recharge Breaks Deployment

As of January 2025, Exos officially deployed the three standard Recharge Break formats (for energy, creativity, or calm) across Pfizer. These sessions are delivered by both on-site and virtual coaches. To date, the team has completed 198 sessions with a total attendance of 8,255.

Data-Driven Efficiencies

Our team implemented Net Promoter Score (NPS) tracking, utilization data, and outcome monitoring to continually measure impact and improve how we serve each member.

Results

Consistent quality, scaled delivery, and versatile impact.

63 NPS

vs. industry average of 26

14

centrally-operated fitness centers, expanded from 3 since 2000.

71,000+

global Pfizer employees served by Exos virtual coaching across 45 countries

8,200+

employees engaged through Recharge Breaks alone

11,000+

skin cancer screenings completed

26

melanoma cases detected

THE RESULTS

Differentiation & Tenant Retention

The Exos-run wellness center quickly became a market differentiator — enhancing tenant satisfaction, fostering community, and reinforcing the property’s premium brand. By embedding human performance expertise into daily tenant life, the building offers a lifestyle advantage that helps companies attract talent and thrive.

Cardio and strength zone featuring digital displays, mural graphics, and equipment designed to support guided training sessions.

Recovery session in a private wellness room, with one-on-one chair massage supporting employee recovery.

Locker room with modern finishes, showing towel service and vanity area designed for post-workout recovery and care.

Modern locker room featuring clean lines, warm wood accents, and amenities designed to elevate the employee experience.

Row of private frosted-glass shower stalls in a clean, modern locker room designed for comfort and privacy.

Employees using modular training equipment in a high-performance fitness space designed for functional movement.

Strength zone featuring a squat rack and graphic wall art, designed to inspire movement and support heavy training.

Make Tenant Wellness Your Competitive Edge

Ready to turn wellness into asset value? Connect with Exos to explore a custom, coach-led solution that attracts tenants, retains talent, and positions your property for long-term success.