The physical therapy business model is evolving, making physical therapists more consumer facing than ever before. That means they have to know how to market themselves and their services to increase business and referrals.

Physician and in-hospital referrals have traditionally been the bread and butter for physical therapists, but with new state laws, therapists can see patients without a referral in many cases.

Use this guide to increase referrals and build your business so you can help people perform at their peak, whether on the playing field, at work, or with family.

Topics in this guide include:

    • How to find referral sources
    • 9 referral sources to consider
    • What to do once you’re face to face with referral sources
    • Developing your referral marketing plan
    • Should you specialize?
    • What not to do when building your practice

the physical therapy referral guide