PHOENIX, March 15, 2016 -- We’re excited to announce a new collaboration with Intel. Together, we’ll be working to provide added value to future Intel-based fitness products, as well as develop industry education programs to help fitness professionals maximize the impact of their clients’ wearables data.
“Wearable devices have transformed performance, but the data is only useful if it leads to meaningful insights, individualized programs, and positive outcomes,” explains Craig Friedman, EXOS vice president, performance innovation. “By working with Intel, we aim to provide this missing link, showing users how to take this data and apply it in a personalized way.”
Wearables data is one of the fastest-growing segments of the performance industry, but fitness professionals often struggle to put the knowledge gained to good use. EXOS programming, which was developed through groundbreaking work with elite athletes, the military, and Fortune 500 companies, provides the context and guidance our users need to take action based on data to achieve meaningful goals and improve their overall health.
“We’ve seen the fitness industry evolve over the last few years with the introduction of wearables, but we are just scratching the surface of this evolution in fitness,” explains Sandra Lopez, vice president of strategic devices and business development for Intel’s new devices group. “To truly enhance personal fitness and health, people need to understand how to make the most out of the data they are gathering and take immediate action to change their behaviors. By collaborating with leaders in human performance, we will be able to combine our expertise to make wearables and data more actionable, understandable, and personable.”
At EXOS, we’ve been working with Intel to bring proactive health and performance plans to Intel employees since 2008. Most recently, we introduced the Intel Vitality program powered by EXOS, which focuses on our four pillars: Mindset, Nutrition, Movement, and Recovery. For our next project, EXOS and Intel will build on the wearables collaboration by developing education courses for fitness professionals. These courses, the first of which will focus on using data to improve recovery, will help fitness professionals gain the knowledge they need to leverage wearables data to help their clients achieve their health and fitness goals.