First, Yale New Haven Hospital needed a fitness center, but they knew simply building one wouldn’t attract their sedentary hospital workers. To engage employees, the facility needed a unique design, strategic programming, and outreach events targeted at behavioral change. It wasn’t just about building a gym; it was about making members feel welcome, relaxed, and comfortable.
“I’ll walk into the fitness center thinking, ‘Give it five minutes and if you still don't feel like it, leave,’” says Kayla R., a Yale New Haven Hospital employee and fitness center member. “I’ve never left after five minutes because the staff motivates you.”